A brand that opens doors.
Clear positioning and a story that builds trust with the people who matter: buyers, funders, partners, press.
We help
nature-tech
innovators build,
grow and scale.
Fractional marketing, product and operations leadership, amplified by community, accelerating the solutions making cities places where people and nature thrive.
Let's talk→Rainbow Gum bark · photo David Clode
Some of the teams we're working alongside
“
Regen City transformed our B2B go-to-market — distilling complex positioning into clear, authentic messaging that directly contributed to landing a major distribution partnership with Brita.
What founders tell us
Vital work.
Not enough hours,
hands or collaborators.
Nature-tech founders are building solutions the planet needs: rewilding cities, repairing soils, decarbonising the everyday. But often without the clarity, capacity or relationships needed to grow them.
The science is hard-won. Translating it into something a buyer, a funder or a city authority can act on is a different job entirely. And it usually falls to the same two or three people already doing five other roles.
- 01
Your story isn't landing.
Complex science. Hard to translate into something the market actually gets, or remembers a week later.
- 02
You're stretched too thin.
Too many hats. Important work (the brand work, the systems, the next round) keeps slipping into next month.
- 03
You're building in isolation.
Missing the right partners and champions to amplify your work. The room you need to be in isn't yet on your radar.
How we help
Three things
founders tell us
they need.
We help nature-tech teams deliver on three critical needs: the ones that, in our experience, decide whether a vital solution finds its market or quietly stalls.
Senior expertise on tap.
The right leadership, embedded in your team, exactly when it's needed, and out of the way the rest of the time.
Ecosystem presence.
Brand visibility that gets you in front of the right people and unlocks the conversations that move the work forward.
How we work
A model designed
around the outcomes
founders care about.
01
Solo
Fractional experts.
Senior embedded support when you need it, across marketing, product and operations, giving you the clarity and capacity to move faster without the cost of a full-time hire.
02
Pod
Fractional pods.
Targeted, cross-functional teams that sharpen your product, strengthen your brand, grow demand, streamline operations or prepare you for fundraising.
03
Open
Ecosystem events.
Immersive gatherings that connect your solution with collaborators, investors and champions, expanding your presence and credibility within the wider ecosystem.
Proven impact
A few projects we're
especially proud of.
Case 01Urban rewilding
SUGi: from movement
to model.
A non-profit with global reach in urban nature restoration, ready to evolve its flagship programme from a passion-led pilot into something repeatable, ready to launch, and built to last.
- •Discovery, strategy and theory of change
- •Business model design and scenario testing
- •Operational playbook and digital product build for delivery at scale
OutcomeDirectional clarity on the next chapter, a defensible commercial model, and a launch-ready foundation built around the founder's vision.
Case 02Nature finance
CreditNature: building demand for a nascent market.
A nature-finance venture with investment-ready restoration projects, accredited science and government backing, but limited resource to bring demand to the table.
- •Off-taker campaign strategy and audience-centric messaging
- •Multi-channel campaign across email and LinkedIn
- •Place-based storytelling around the Drumadoon and Broughton sites
OutcomeA live campaign generating qualified conversations, a value proposition tested and sharpened in the market, and a category starting to know what to ask for.
Case 03Nature education
Earthed Summit: ten weeks to a sold-out room.
A nature-education charity heading into its flagship annual Summit (Generation Restoration) with a packed creative vision, a small team with limited resources, and the need for senior commercial and operational hands to fund the event.
- •Commercial leadership
- •Partner outreach and speaker engagement
- •End-to-end operational delivery
OutcomeA funded, sold-out Summit with a programme that spanned indigenous wisdom-keepers, ecologists and grassroots leaders.
“
Regeneration must be rooted in place, powered by community, and guided by nature.
Meet the team
We're three co-founders bringing marketing, product and operations expertise to nature-tech founders. Senior advice without the full-time cost, plugging in where the gaps are.
Angela
Operations
Eighteen years building the systems, processes and team rituals that let ambitious work land, most recently with TNFD, Earthed and SUGi.
Ben
Marketing
Ex-Google. Fifteen years turning complex propositions into clear brands that grow, most recently for climate and nature tech founders like Earthed, SUGi, CreditNature and CO2 YOU.
Cat
Product
Ex-Yahoo & Comcast. Eighteen years turning technical complexity into clear, user-centred products for founders working at the intersection of nature, technology and people, like SUGi, Ocean Action and Boro.
Some of the teams we're working alongside
“
Regen City transformed our B2B go-to-market — distilling complex positioning into clear, authentic messaging that directly contributed to landing a major distribution partnership with Brita.
What founders tell us
Vital work.
Not enough hours,
hands or collaborators.
Nature-tech founders are building solutions the planet needs: rewilding cities, repairing soils, decarbonising the everyday. But often without the clarity, capacity or relationships needed to grow them.
The science is hard-won. Translating it into something a buyer, a funder or a city authority can act on is a different job entirely. And it usually falls to the same two or three people already doing five other roles.
- 01
Your story isn't landing.
Complex science. Hard to translate into something the market actually gets, or remembers a week later.
- 02
You're stretched too thin.
Too many hats. Important work (the brand work, the systems, the next round) keeps slipping into next month.
- 03
You're building in isolation.
Missing the right partners and champions to amplify your work. The room you need to be in isn't yet on your radar.
How we help
Three things
founders tell us
they need.
We help nature-tech teams deliver on three critical needs: the ones that, in our experience, decide whether a vital solution finds its market or quietly stalls.
A brand that opens doors.
Clear positioning and a story that builds trust with the people who matter: buyers, funders, partners, press.
Senior expertise on tap.
The right leadership, embedded in your team, exactly when it's needed, and out of the way the rest of the time.
Ecosystem presence.
Brand visibility that gets you in front of the right people and unlocks the conversations that move the work forward.
How we work
A model designed
around the outcomes
founders care about.
01
Solo
Fractional experts.
Senior embedded support when you need it, across marketing, product and operations, giving you the clarity and capacity to move faster without the cost of a full-time hire.
02
Pod
Fractional pods.
Targeted, cross-functional teams that sharpen your product, strengthen your brand, grow demand, streamline operations or prepare you for fundraising.
03
Open
Ecosystem events.
Immersive gatherings that connect your solution with collaborators, investors and champions, expanding your presence and credibility within the wider ecosystem.
Proven impact
A few projects we're
especially proud of.
Case 01Urban rewilding
SUGi: from movement
to model.
A non-profit with global reach in urban nature restoration, ready to evolve its flagship programme from a passion-led pilot into something repeatable, ready to launch, and built to last.
- •Discovery, strategy and theory of change
- •Business model design and scenario testing
- •Operational playbook and digital product build for delivery at scale
OutcomeDirectional clarity on the next chapter, a defensible commercial model, and a launch-ready foundation built around the founder's vision.
Case 02Nature finance
CreditNature: building demand for a nascent market.
A nature-finance venture with investment-ready restoration projects, accredited science and government backing, but limited resource to bring demand to the table.
- •Off-taker campaign strategy and audience-centric messaging
- •Multi-channel campaign across email and LinkedIn
- •Place-based storytelling around the Drumadoon and Broughton sites
OutcomeA live campaign generating qualified conversations, a value proposition tested and sharpened in the market, and a category starting to know what to ask for.
Case 03Nature education
Earthed Summit: ten weeks to a sold-out room.
A nature-education charity heading into its flagship annual Summit (Generation Restoration) with a packed creative vision, a small team with limited resources, and the need for senior commercial and operational hands to fund the event.
- •Commercial leadership
- •Partner outreach and speaker engagement
- •End-to-end operational delivery
OutcomeA funded, sold-out Summit with a programme that spanned indigenous wisdom-keepers, ecologists and grassroots leaders.
“
Regeneration must be rooted in place, powered by community, and guided by nature.
Meet the team
We're three co-founders bringing marketing, product and operations expertise to nature-tech founders. Senior advice without the full-time cost, plugging in where the gaps are.
Angela
Operations
Eighteen years building the systems, processes and team rituals that let ambitious work land, most recently with TNFD, Earthed and SUGi.
Ben
Marketing
Ex-Google. Fifteen years turning complex propositions into clear brands that grow, most recently for climate and nature tech founders like Earthed, SUGi, CreditNature and CO2 YOU.
Cat
Product
Ex-Yahoo & Comcast. Eighteen years turning technical complexity into clear, user-centred products for founders working at the intersection of nature, technology and people, like SUGi, Ocean Action and Boro.